Ricky Rapa Thomson, a co-founder of Uganda’s first ride-hailing app SafeBoda, told me just how he and his friends digitized the boda boda (motorcycle taxi) industry in Uganda, and how it is drilling deeper into other needs in society, including payments and social infrastructure. A fascinating story.
How Ricky Thomson and his friends created SafeBoda
SafeBoda is Uganda's own digital motorcycle taxi that is changing attitudes in the country
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