“Bankers think that what customers want is a mortgage, but what customers really want is a home.” Therefore, the personalization of finance has nothing to do with the product that bankers want to push,
My podcast host, Sidrit Veselaj, made his money in the mortgage business, but I was surprised that he did nothing to prod me to talk about mortgages, although I did say that securing a home should be the first asset that an investor should focus on. But his interest perked up when I started explaining that in future, investors will be able to imagine all sorts of different equities related to owning or using a home and that mortgages do not need to be a 30-year plain vanilla product anymore.
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